Blogs

After you have identified your keywords, what do we do with them?  Well, you will want to incorporate those keywords onto your website!

Here is a simplified description of the process of "On-Site SEO":

First of all, you want to select one keyword for each page on your website.  For example, if “accountant in Chicago” was your main keyword, then you would select that keyword for your home page.  

You should also keep the name of your business at the front of each Title tag.  For instance, if your accounting firm was called "Smith Accounting," then your Title tag for your home page should be "Smith Accounting - Accountant in Chicago."   

Next, you want to incorporate the main keyword for each of your web pages into your Title tags, Meta descriptions, and Meta  keywords.  Your Title tags will be the Title of your web page, while the Meta description will provide the description of your page.  

When you conduct a search for any keyword on Google, the Title tag will show up on the organic search with the Meta description
beneath it.  Therefore, you want your Title tag and Meta description to make sense so that people will be more willing to click on your link!

I'd like to make you aware of a free resource that you can utilize in order to learn various business strategies from business experts.

This resource is.... The Small Business MBA's Blog Talk Radio Show!  

Here's the link for the show page:

http://www.blogtalkradio.com/the-small-business-mba

By now, you know how vital it is to have an online presence for  your website.  But, you may ask, how do I go about creating a
website for my business?

You can either create one yourself (yes, you really can) or simply hire someone to create one for you.  Let’s take a look at both
options.

1: Creating a website yourself.  Here are some sites you can use to create your own website:

a) BlinkWeb. 

How important is it these days for a small business owner to have a website these days?

According to InternetWorldStats.com, by June 2008, the number of Internet users in the United States had reached over 220 million (approximately 72.5% of the nation’s population), and the user growth rate had increased by nearly 131% since the year 2000.  

Here is a quick outline of topics that I will be discussing in subsequent blog posts:
- Creating a website for your business
- Creating a direct response website
- Implementing lead capture forms
- Building your prospect and/or customer database
- Search engine optimization for your website
- Identifying the keywords you want to target
- Traffic generation
- Blogs and social media
- Following up with your prospects and/or customers
- And more!

As you all probably know, social media has exploded in popularity in the last couple of years.  As a small business owner or aspiring entrepreneur, you can take advantage of the increased popularity in social networks to market, promote, and brand your business.  In addition, you can also find potential customers as well as people who you can partner with for business ventures.

There are 3 social networking sites that you should look into:

What's one way to get clients for free?  REFERRALS.  Yes, simply ask your current clients to recommend you to their friends and people who they know who could use your products and/or services.

Do you want to learn how to establish a referral system?

Check out this book on how to create a flood of new business through referrals.

You know that you need to market your business on the Internet.  But how?

Here are 3 different Internet marketing strategies that you can implement for your small business: